Rolls-Royce Motor cars
The Journey of a British Bespoke Luxury Motorcar
Tucked away in the heart of the South Downs National Park in an area of outstanding natural beauty, Goodwood is a quintessentially English setting.
Goodwood has a strong historical connection to the brand. Sir Henry Royce, one of the company’s founders, lived less than 10 miles away. Designed by architect Sir Nicholas Grimshaw and merging effortlessly into the beautiful West Sussex countryside, the award-winning building was created to lower our environmental footprint. As well as blending into its rural surroundings, Goodwood is designed to have the smallest possible impact on the environment. The exterior is clad with a mix of limestone and cedar wood, both from sustainable sources. And the timber louvre panels, activated by a weather station on the roof, control how much light enters the building and reduce our demand for electricity.The large central lake attracts numerous wild birds, and also guards against flooding by storing excess water. Across the 42-acre site, we’ve established over 400,000 plants and trees of more than 120 species”.
The Commissioning Suites
“The Goodwood Studio, the Rolls Study and the Royce Atelier take their inspiration from the company’s founders, Charles Rolls and Sir Henry Royce. These two extraordinary men shared a single-minded goal – perfection. Filled with thought-provoking textures, themes and colours, the rooms give customers the opportunity to explore the possibilities that cutting-edge, bespoke design allows. Each item, surface and layout has been selected to stimulate discussion and nurture creativity”
This room captures the essence of the risk-taker and adventurer that Charles Rolls was. On the wall, a propeller gently turns – a reminder of his passion for aviation.
Those who enter the Rolls Study sign a special guestbook and join an elite club. Customers choosing bespoke motor cars are asked to record their designs on special cards to be locked in the Rolls Study safe. It is history in the making”
The Production Line
Reveal
This project has been created through years of visits working with Rolls-Royce Motorcars. The quotes throughout the story are taken from Rolls-Royce. They also haver a similar story using my photographs online here